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In this post what I want to share with you is looking at on-page SEO and off-page SEO. What the difference is and what are some of the key elements to focus on. Now keep in mind there’s a lot of elements when it comes to on-page and off-page SEO. If you want to know every single nitty-gritty in detail but you’re tired of finding them, you continue to go through some of the posts that I have on my website. You’ll definitely be able to learn many more things that are on-page or off-page search engine optimization. That’ll help grow your business, get it ranked higher and in the end increase your sales and customers.
So in this post, I want to hone in and focus on on-page SEO and off-page SEO, what the difference is, and just some of the key important factors. So let’s take a quick look. All right so if we take a look at the on-page and then we also look at the off-page. The primary difference between these two variations for optimizing your website is that on-page is related to what’s on your website. Okay, so it’s everything related that goes on within your website. To know how SEO works, click here.
You typically have most of the control when you’re doing on-page things. Off-page, though has things to do with things that are not on your website. So it could be like link building, it could be other elements but they help get your page ranked higher or build your brand or build your credibility. In either case, off-page is these external things that you’re doing to help your website but on-page is what you can directly control on your website itself.
Elements Of On-Page SEO And Techniques
Content Of Your Article
So as we take a look at some of these elements and I’ll show you some real examples here in a minute but when we look at on-page SEO there are a few different kinds of things that you can focus on. Obviously this isn’t the full list. But one of those things is of course the ‘Content’. When you look at the content there’s a variety of factors that go along with the content. So you can look at for example the quality of the content. Whether you’re just trying to do content for the search engines or you have real in-depth high-quality content that’s in detail.
Also, it might be things like how fresh your content is are you updating content periodically. So again this just is the frequency of things. Every time that that spider or robot comes to your website are they seeing fresh or new content or is it pretty much the same thing. So those are all good things that’ll help you know you’re on-page factors and this is just based on content alone but of course, there are other factors.
I would say if anything if you’re looking to focus on any primary thing then the content would be the key. So focus on very good content. Update it quite often and, you know some basic title tags. And that should get you to know the 80/20 principle or, ninety percent of what you need. If you’re constantly producing good quality content, this not only helps your visitors but, it also helps the search engines. If you’re thinking about writing for search engines, remember search engines are trying to mimic and, help the visitors.
It could also be in things like the keywords. So if you have good keywords and that is targeted specifically for it will help your website to rank higher. Let’s just say to the search engine that the things that people are searching for are on your site. And your site is going to be ranked higher because it includes the keywords that people are searching for.
Search Engine Optimized Title
So if you look at the titles that you use on your search engine optimized title, the SEO title in the title tag that you use, also how is that you know, how is it written well. Does it have the keywords? Are the keywords at the beginning of those titles? Or are they more at the end? So again, I’ll show you some of those examples here in a minute.
Description Of Your Website
Also, looking at the description. If you look for the description right under any websites as they get listed in search engines, you will understand how are those written? Now note, every time will the description be used but, it would be a helpful little guide to help the search engines continue to scan your website and see what it’s all about.
Alt Tags Or Image Alt Tags
Now comes to alt tags or image alt tags. These things also help you to scan your images and things like that. Then you start getting into things like the URLs. Links the way that they are built right with the tags, so if you have a link, that’s the logo – design, this all of a sudden gets you a little bit of a keyword there. Now you want to stuff these kinds of things but, it does help, are they short are they long, do they have keywords.
Low Site Loading Time
Another thing that could happen is a low site loading time. If your site loads very quickly this is handy but if it loads slowly then this could be a problem. This is another thing to consider. So these are all just little things that will help rank your website higher due to search engines.
In essence, if you’re writing good quality content visitors will keep coming back then, in the end, you’ll get ranked higher in search engines anyway. Focus on content. If you build good quality content, high quality in-depth, if it’s fresh and you constantly update things, you don’t spam, you don’t stuff keywords, you create nice titles you should be good. These other factors and a bunch of other ones beyond this also are beneficial to help get you going and they do help your rankings. But I would say if you’re looking at the 80/20 rule you know as far as on-page goes those are the primary things to focus on.
Elements Of Off-Page SEO And Techniques
Now when you get into the off-page factors there’s a lot of things that go with off-page as well. One of the main things is the links. So just like in grade school or high school the more people that know you the more popular you are. Links the more websites that constantly link back to your website means, the more popular you are. So it builds credibility.
Now sometimes this could be used in a very bad way. In a back, when search engines first got started, there was a lot of spam my links and just link farms that were, created. And these things eventually identified by the Spiders, Google, and all the search engines. Which in turn, started to count against you, and the word didn’t help you too much.
So it’s not just about links. It’s also about the quality of backlinks. It’s about the quality website, so the higher the value or the more popular the website that links back to you, it’s going to help you. Also, this goes along with the text. So the text that’s linking back to you, like, if everybody links back to you saying great logo design, logo design company, or custom logo design, then you know probably get ranked higher for logo design related keywords. On the other hand, if they’re linking you for let’s say print material then, you’ll probably get ranked well for print related material. So again, those things are also important.
Now you can kind of help this or somewhat skew it depending on your URL or your domain name, but that’s just another factor. Otherwise, the name of your company could be beneficial in helping or building this link text. Other factors go along with building links, and that is also the history or how long those links have been on there if they’ve been on there for a long time. Are they dot educational or government websites? Those are usually more helpful or more credible. So those things also help you in terms of building your links well.
Also, social networks links are a factor. Now search engines are incorporating those. How many social network links do you have that are pointing back to your website as well? So all that helps build credibility, and this can include you know forum postings like forums or discussions. So all those things helped build the Off-Page Factor. You can get Off-Page related things from even business cards.
So there are many more variations, and these are just basic techniques and tactics. But ultimately, again if you’re looking for off-page concepts, the primary thing to focus on off-page is building high-quality links. That’s what you want to focus on.
So if you’re looking for On-Page and Off-Page SEO, do the following things. For on-Page, focus on the content, building great quality content will help you. And for off-page, get more people to link back to you. Whether that’s, you know the techniques are endless. Some people do links exchanges. Other people just write guest post articles. So there’s a lot of various methods to getting links and that just comes with hard work. But in essence, that’s what you want to, do build high-quality content for On-Page related things and also links for the Off-Page things. Of course, all the additional things help just like with On-Page. But the main things are these kinds of two concepts, to getting your website ranked higher within the search engines.
So to build up your search engine rankings, you need Off-Page and On-Page SEO. You can control the On-Page quite a bit. The off-page you can influence, but it’s very difficult to control it directly. Though you can upgrade yourself by doing the things regularly. All It takes are great quality content, making networking connections, building your reputation, and just giving either incentive or encouraging people. Or just having a killer website content, application software, or whatever it is in your industry that what makes people want to link back to you. And that’s where you can build that Off-Page marketing.
So creating both or a combination of both will help build your rankings higher in the search engines and get them higher. Continue to create content and continue to network and engage with other websites in your industry. In that way, you can build that On-Page, and Off-Page marketing as well.
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